In order for your web site to be found among the millions of web sites in the world, and for a high visitor to purchaser conversion ratio, you need Internet Marketing. The precise techniques used for Internet Marketing vary depending on the type of your business or organisation. The process is tightly woven into the web site design and the goals of your web site. Briefly, the process involves looking carefully at what the main activity of your business or organisation is, what the majority of visitors would be wanting to do by visiting your web site and structuring the web site from a user perspective so that it is easy to navigate and the user finds what he or she wants quickly. In addition, the text is carefully worded to get your selling proposition across to the user, and to achieve high rankings with the search engines. The overall aim is to achieve the highest conversion rate possible from users into buyers.

Other techniques used in internet marketing are:

• Web Site Statistics
• Conducting a Link Campaign
• Search Engine and Directory Submission
• Placing Banner Ads on Portals

Web Site Statistics

In order to quantify the effectiveness of your web site, web site statistics are available. These show:

• visitors' movement through your site,
• where they came from,
• what browser and browser version they were using,
• how long they stayed in your site,
• which pages they visited before they left,
• which pages were most popular,
• which pages were least popular, etc.

Web Site Statistics are an invaluable tool to gauge how visitors use your site, how many are buying from your site, and also how to enhance your site in the future.

Link Campaign

We can link your site to as many other web sites and portals in your industry as possible. This will help drive more visitors to your site and it will also assist in achieving a higher search engine ranking.

Search Engine and Directory Submission

We design your web site and optimise it for the search engines. We carefully select keywords and descriptions, as well as the text, in order that your web site features prominently. Search engine algorithms are constantly changing, therefore there is no guarantee of achieving top spot. However, we can regularly review your web site so as to maintain a high ranking.

We will submit to the free major search engines such as:

• OzSearch
• Google
• Howzat
• Websearch
• Altavista

We can also submit to the Looksmart directory which means your site will also come up using ninemsn, GOeureka and OptusNet reaching 65% of Australian users. There is, however, a cost for this. Since Looksmart is a directory, listings are carried out manually and cannot be guaranteed. Positioning (if the web site is listed) is determined according to criteria such as relevance and content.

If you are from a non-profit group, we will submit your site to Zeal, the non-commercial arm of Looksmart. There is no charge for this and your site will come up using ninemsn, GOeureka, OptusNet and Looksmart.

Placing Banner Ads on Portals

We can design a banner ad for you and arrange to place it on your site or on another site. Prices for advertising on other sites are available on application. Please contact us for more details.